We've been writing white papers for over a decade, and have always taken a different approach than most other companies. Ours are not the typical technical paper or glorified PR document. Instead, we tell a story, taking a practical, business-oriented approach that addresses real-world challenges in different types of document production and acknowledges the impact these can have on a printing operation, be it an in-plant, corporate, or commercial environment. In other words, we make your technology relevant to the reader. We discuss the issues, and show how a particular technology offers a solution to those challenges. In most cases we turn down the volume on the product pitch and use the document to inform and educate readers, not only promote a given product. We do this because we know most people don't really care about the technology --they just care about what it does for them. Does it solve a problem? Make them more efficient? More profitable?
Telling a story is the most effective way to do this and because it engages readers it is more likely to be remembered. The white papers listed here are just a few of those we've done. To bring this same style to white papers for your company or its customers, please contact us to show you how white papers from Brimstone Hill are part of our offerings to provide Communications Beyond Words.
Building Digital Workflows
The technology of putting toner on paper is a well established process that has matured over the past 40 years. In the 1960s and '70s, reliability was not yet an issue as the mere presence of a copier was a point of celebration. By the 1980s and 1990s the major defining factors became faster speeds, quality and reliability. Today, all of these features and more are expected, available and common place. In fact, nearly every ounce of productivity and cost savings has been squeezed out of the printer in isolation.
The vast majority of cost, though, and therefore the richest area of potential savings is the workflow leading up to printing, and the finishing, archiving and distribution of the finished document. Workflow is the last bastion of inefficiency, the final refuge of hidden costs, a source of competitive advantages, and a prime spot from which to fatten up the bottom line. It’s also where print services providers can add value for their customers and clearly differentiate themselves.
Our brains are hardwired to be
attracted to color. Colors evoke emotions, create emphasis, indicate
membership in a group, and more. We use color to convey ideas and
information and to make houses, automobiles and clothing more
appealing. From the cave drawings of Lascaux to Egyptian tombs to
illuminated texts to magazines to the flowing images of hi-def
television, color is important.
But how much is necessary? Just
how much color is appropriate extends to the documents businesses
produce every day. Color has long been the choice for advertising and
marketing materials, typically using offset presses. For nearly thirty
years, digitally printed documents were predominately black and white,
sometimes using “shells” preprinted with one or more colors to aid eye
appeal or provide corporate identity. Over the past decade technology
—especially digital printing— has evolved to make printing any type of
business document in full color a reality. Yet when it comes to digital
printing today, there’s really more to color than full color.
Haunting the dreams of anyone whose livelihood depends on a steady flow of mail are the destabilizing changes associated with the steady encroachment of the Internet and the now seemingly distant anthrax scares that would threaten the infrastructure of traditional paper mail. But rather than having a negative impact, these influences will ultimately make virtually all mail, from direct mail marketing to statements and invoices and everything in between more efficient, secure and very likely more useful to senders and recipients. Just as the paperless office is little more than wishful thinking, paper-based mail, in all its variety and effectiveness, is not about go away. So where is it going?