Case studies, application briefs or success stories; whatever term you prefer, tell how companies are using the equipment and software developed and sold by the many vendors of our industry. These short tales are an especially effective way of showcasing
examples of how equipment and software --sometimes from different
companies-- deliver real world solutions to problems facing print
providers every day.
There are several different approaches to creating and writing these tales of success and companies usually have one or two preferred ways of showing how their customers use their technology. At Brimstone Hill we can accommodate a variety of styles and approaches to these documents, and we strongly encourage clients to bring up the customer's key challenge right away. This helps readers identify with the company in the story and draws them in to learn how the company solved the problem.
Brimstone Hill creates some of the best success stories in the industry. Because we understand the products involved and the business and operational issues facing print providers, we tell stories that resonate with and are remembered by readers. This makes our success stories an integral part of a full suite of marketing collateral and sales support materials. Take a look at the samples below and contact Brimstone Hill for help in having your customers tell your story.
Halfway down the west coast of Florida, Manatee School District had some challenges. Saddled with a mixture of printers and walk-up copiers from several vendors, almost none of which were networked, the district faced spiraling operational costs, many of which were all but untrackable. Teachers were spending hours every week simply copying documents or paying for copies at local copy shops. The system was broken.
Enter Rochester Software Associates and Xerox with a software and equipment solution that linked schools and teachers together on a district-wide computer network and saved time and money. Here's the story (PDF 320 KB)
Chuck Temple had a problem. The publisher of the successful children's book series he and his partner wrote and illustrated filed for bankruptcy and effectively blocked the path to the marketplace. While the legal wrangling went on Temple went looking for other options and found a local printer who encouraged him to make the leap to self-publishing using digital printing on a Xerox iGen 3. Skeptical at first, once he saw the quality and realized the advantages he never looked back and now the entire series of books is produced digitally and Temple is looking for other self-publishing opportunities. Find out more. (PDF 3.1 MB)
There's something about naked humans that gets other people --clothed or otherwise-- to pay attention. Somewhere back in the lizard parts of our brains, nudity ignites the jones that Bob Seger terms "the fire inside." And when images of bare bodies are embellished with colorful, intricate tattoos and mailed to your office on a postcard they provoke wonder, interest, and fascination, as in, "What is this doing in my mailbox and who sent it to me?!" (Perhaps with a furtive glance around to see who might be watching.).
That's the assumption taken by Magicomm and Cole Creative when tasked to draw the attention of graphic designers to a new Pantone color measurement tool. They used XMPie software and a Xerox iGen to work their magic and it all makes for a great story. (PDF 336 KB)