Watch this space as we keep adding video clips here and providing links to others we put up on YouTube in the Real World Print channel. Here are some interviews and case studies developed and produced by Brimstone Hill. And there's even more at our You Tube Channel, Real World Print where there are numerous clips and interviews from trade shows and other industry events.
Book Publishing: Bridge
Publications, the in-house publishing operation of the Church of
Scientology, needed a way to publish a vast array of books and teaching
materials in up to 50 languages in run lengths as short as a few
hundred and as long as several thousand. And the quality had to remain
second to none. Here's how they did it.
Networked Printing (Education Market): Halfway down the west coast of Florida, Manatee School District had some challenges. Saddled with a mixture of printers and walk-up copiers from several vendors, almost none of which were networked, the district faced spiraling operational costs, many of which were all but untrackable. Teachers were spending hours every week simply copying documents or paying for copies at local copy shops. The system was broken. Enter Rochester Software Associates and Xerox with a software and equipment solution that linked schools and teachers together on a district-wide computer network and saved time and money. See the video
Web-to-Print: Impact Marketing in Foothills, California creates, prints and mail hundreds of thousands of direct mailers for realtors and car dealers. With jobs coming in over the Web from many sources, they needed a way to ensure colors would match not just throughout a run but across all three of their three Xerox iGen 3 digital presses. They used Xerox's Automated Color Quality Suite, aka ACQS, to address the challenge, improve productivity and reduce labor costs. Take a look.
Trans-Promo: Pat McGrew of Kodak has this cool gig where she travels the planet
being an evangelist for just about every form of digital printing. BHA
has talked with Pat on many occasions over the past few years about all
types of digital print related issues, and in recent conversations a
recurrent topic was trans-promo. Trans-promo is the integration of
transactional bills and statements with other information of use to the
recipient of a document. Pat says trans-promo has gotten a bad rap,
with the idea being pushed that it is limited to "ads on bills." But
nothing, says McGrew, could be further from the truth. Take a look.
Self-publishing: Chuck Temple and his partner were writing and illustrating a successful line of children's' books when their publisher went bankrupt. They needed a solution that would give them control of the entire process and increase profitability. They found it in self-publishing using digital printing technology. See Chuck tell the story.
Cross-media marketing: Can tattoos help sell a monitor calibration tool? They can if they're part of a cross-media campaign. Check out how Pantone employed the "Tattoo Tactic."
In-plant printing: In-plant printers are facing a host of challenges, few of them easy to solve. The campus print facility at Simon Fraser University in Vancouver, British Columbia was no exception. They not only had to deliver print, they had to deliver knowledge. Here's how they deliver knowledge through print.
Industry Associations & Conferences:
Dscoop, the ebullient user group of HP Indigo owners has grown steadily over the past four years, always drawing an enthusiastic crowd of Indigo press owners. The folks we talked with at the 2008 meeting in San Diego, California were pretty enthusiastic as were those at the 2009 conference in Orlando, Florida. By 2010 the energy and enthusiasm present in Dallas, Texas could be packaged and sold as an energy source. Check it out!